Christine Celic Strohl :: The Standard

The Standard hotels in Hollywood and downtown Los Angeles have been a beacon for hip, yet comfortable travel on the west coast. Focusing on international comfort food, the restaurants of each location wanted their menus to reflect the diversity of dishes as well as clientele. Featuring unstyled portraits by Ramona Roslaes, the faces that adorn the reverse of each menu are actual hotel guests who were approached onsite and photographed. 35 different faces were chosen and printed to scale on each menu back, giving each diner a playful "mask" when choosing from the the daily options.

designed at Mucca Design
cd: Matteo Bologna
d: Christine Celic Strohl

The Standard menus have appeared in the following publications:

Print Regional Design Annual

Nominated for a James Beard award for Outstanding Restaurant Graphics in 2004