Using the previously established Pastis logo and typography, this piece was designed as a natural extension of the brand identity. The card holders—designed to stand on their own on the restaurant's shelves—prominently showcase the gift card to customers and are actually keepsake posters when unfolded. Packaged in a handstamped envelope, the experience of opening and unfolding the card feels more like receiving a personal gift than just a free dinner.
designed at Mucca Design
cd: Matteo Bologna
d: Christine Celic Strohl
The Pastis Gift Card appeared in Print's Regional Design Annual