ATLANTIC CITY, NJ

Perched high atop a pier overlooking both Atlantic City and the ocean, the dramatic One Atlantic events space feels as if it is hovering above the waves. A system of marks was created utilizing buoyant, intertwining forms suggesting at once the undulation of the sea and floating in the clouds. Subtle tones and complimentary shapes delineate each category of services, while establishing a light and celebratory mood. A custom typeface designed by Darden Studio helps to carry this feeling across on all printed materials.