In recent years, MenuPages has become an indispensable resource for hungry diners in urban areas throughout the country. In 2008, it was time for an update that would be more reflective of their offerings (without alienating current users and advertisers). While the previous identity and website were reminiscent of a single type of food (50's diner vernacular), the new custom logotype is just as at home in a fine restaurant as it is in a diner. This logo integrates seamlessly into a simpler and easier to use search navigation— whimsically playing alongside the humorous illustrations of Serge Bloch.