LAFAYETTE STREET, NEW YORK CITY

Mixing urban sensibilities with traditional Indian fabrics and patterns, designer Cristina Gitti creates distinct apparel and accessories that are at the same time modest and luxurious. Matta's brand identity was developed to express all of Cristina's handmade products, as well as the personality of her SoHo boutique. A playful and feminine monogram complements the many materials and textures used across her product line, most of which change seasonally to match collections. Business cards and brochures are all hand-stamped, stitched and bound giving a cared for and custom-made feel with an extreme attention to detail and finish.