JACKSONVILLE, FL

The owners of Etiquette of Chocolate had a unique idea for their confections company—celebrating emotional connections between people (rather than just food itself). The brand identity was developed to reflect these intricate connections—a delicate color system represents different kinds of relationships—friendship, love and family. The minimal aesthetic is accented by intertwining ribbons of color, not only denoting the idea of a wrapped package, but expressing the many overlapping emotions between people.