• 18 Rabbits granola
  • André Balazs Properties
  • Balthazar Gift Box
  • Butterfield Market
  • Books
  • Etiquette of Chocolate
  • invitations
  • Kimmie Kakes uniforms
  • La Condesa comida y tequila
  • logos & monograms
  • Matta
  • Mari
  • McNally Jackson Books
  • MenuPages
  • Mudslinger's Coffee Co.
  • One Atlantic
  • Pacific & Central
  • Pastis gift card
  • Presidio Social Club
  • The Standard
  • Victoria's Secret

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André Balazs

NEW YORK, NY

Master hotelier and entrepreneur André Balazs sought to create a cohesive overarching image to reflect his multifaceted portfolio of hotels, properties and restaurants. The resulting brand identity system is at once hyper-minimal and distinct—neutral enough to create a cohesive link to the many diverse properties—memorable enough to stand alone. A custom alphabet created by Matteo Bologna was developed into a monogram and pattern that adorn business collateral and a website. The stark simplicity of the design is complimented by premium production techniques such as sidepainting and engraving, leaving a luxurious impression.

designed at Mucca Design
cd: Matteo Bologna
d: Christine Celic Strohl

André Balazs Properties business collateral has appeared in the following publications:

Print’s Regional Design Annual

How Magazine article: The Man Behind Mucca